WHY (and HOW) GROCERS SHOULD PRODUCE MEAL KITS
Would you like to re-claim revenue that companies like HelloFresh, Blue Apron and Butcher Box have slowly been siphoning off of your business?
Would you like to serve your customers in a new way that has them returning to your store more frequently?
Would you like to do something distinctive - that would be very hard (if not impossible) for internet-based competitors to match?
You should consider producing meal kits as an in-house product of your deli operations. You have enough SKUs to supports hundreds of recipes. You have an inspected prep kitchen. You have the staff.
You’re already doing similar work - redirecting some of your efforts toward meal kit production can make a meaningful impact on your customers’ lives, and your business’ performance.
See how it’s working for one grocer:
The Maamos Kitchen meal kit production system removes all of the complexity.
Prep Worksheets - clear instructions for gathering, prepping and packing ingredients. These make your staff very efficient.
Exterior Labeling (including food photography) - Eye-catching labels that help sell kits - and warn consumers of any allergens that are ingredients in the kits.
Portion Cup Labels - Anything that is portioned into cups has a dedicated label, to help the home cook easily find the right ingredient.
Price Management - Our system monitors ingredient price changes, allowing us to modify kit pricing and preserve the grocer’s profit margins.
Promotion - Maamos Kitchen delivers geo-targeted digital promotion, reaching your local customers with meal kit messaging.
Ecommerce - We convert interested consumers into customers - making it easy for them to order kits online.